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A SEO testing report shows defects preventing search engines from ranking the web site highly.

SEO testing is a set of activities directed at assessing performance of the web site in search engines.



 

SEO testing nowadays is a key to attraction of new clients

It will turn your site into the most productive sales manager in the history of your company.

Why is it Necessary to Perform SEO Testing of Web Sites

Why is it Necessary to Perform SEO Testing of Web Sites?

Optimization and Usability

It is important to make a web site both search engine optimized and user-friendly. These two aspects are of vital importance for a successful online business.

SEO is aimed at making the web site compliant with search engines and showing it to the potential customers.

Changes of Ranks Algorithms

Nowadays tendencies in search engines and online technologies often change; new products and opportunities appear.

That is why it is wise to conduct SEO testing at least 2 times a year. In this case one can be sure that the web site has good positions in popular search engines, attracts many visitors and efficiently converts them into customers.

 

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A Good SEO Testing Report Should Provide:

  • Detailed analysis of the current state of the web site. That is how search engines, social networks and media rank it, how many internal and external links it has and other details.
  • Measures recommended for improving the current situation. The recommendations must rely on the SEO analysis of the site.

In course of SEO testing various tools can be utilized. There are open source and commercial tools for analyzing backlinks, load speed of a site, search for broken links, generating SEO reports and so on.

But one shouldn’t rely only on the tools, they are helpful but cannot fully substitute manual work of a professional SEO tester. Each site is unique, so SEO testing of every site requires the custom approach.

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A Good SEO Testing Report Should Provide


 

Important Points to Which One Must Pay Attention During SEO Testing Are

Important Points to Which One Must Pay Attention During SEO Testing Are:

 Titles of the site pages

They must be unique for each web page and do not be longer than required by popular search engines. A title should inform what the page is about.

 Descriptions of the site pages

Descriptions, as well as titles, must be unique for every page, do not exceed the determined number of characters and give a brief summary of the page.

 Keywords

They must be relevant and draw the target users. Keywords shouldn’t be long; ideally a keyword is no longer than 3 words.

 Content

It must be unique on all the pages of the web site. The text must be properly formatted: the titles should be marked by tags H1, H2 or H3, the paragraphs shouldn’t be very long, important words and parts should be marked bold or italic.


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